Elo7 Product View Page Redesign 2022

AUGUST 2022

Elo7's app boasts an impressive user base of over half a million monthly active users (MAU). At the heart of our platform lies the product page, which serves as a true representation of what Elo7 stands for – showcasing a captivating array of high-quality handmade products.

My role: UX & Visual Designer.

Duration: 2 months

Challenge

Finding Elo7's files and page versions proved to be challenging, and unfortunately, some were even lost. This led us to the initial phase of our task, which involved diligently mapping and locating all the page versions and interactions. To achieve this, we conducted a thorough comparison between the available data and the products present on our marketplace.

Previus product page view

New product page view

We took further action by creating components and enhancing their user experience. This involved updating their colors, typography, and behavior to align seamlessly with the standards expected in applications. By doing so, we aimed to ensure a cohesive and polished experience for our users.

Other improvements

Animated icons

Signals & Nudges are a concept aimed at boosting user engagement and driving increased product purchases through the clever application of scarcity and social proof using animated icons. Unfortunately, this project remains unreleased.

Results

78.5%

average reduced loading time

6.75%

increase on add-to-cart

*data from Google Analytics

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